Date: 14th September 2010
Title: Ecommerce Websites - Bespoke Design vs Cheap Template / Off The Shelf Solutions
The reason behind this article is to help explain the massive difference between template / off the shelf ecommerce and bespoke ecommerce websites.
Selling online through Ecommerce websites has never been so popular. You can buy "off the shelf" solutions for around £1000 but will this fit your needs?
In most cases unfortunately the answer will be no. You will be one fish in a large pond of other template websites with no way of distinguishing yourself. This type of website is often poorly built and have issues that will make it hard to achieve a good search engine ranking.
The best ecommerce websites are bespoke designed to fit all your requirements with tailored online marketing to pull perspective customers onto the website by search engines.
Sounds costly i hear you say? I won't lie to you, it's going to require a bigger budget than "off the shelf/template" solutions but the benefits are massive of going this way.
The Ultimate Case Study - Jones TV
In order to backup what I've said we have the ultimate case study which shows bespoke ecommerce website design vs off the shelf/template websites.
We were contacted by an electrical retailer who was very dissatisfied with the service that they received from a local website design company. The company had taken around 3 months to get the website online and it didn't do any of the things that the client required.
Directly below is the original website and below that is the website designed by Born Ready.
The Born Ready website was designed to the same budget and same brief as the previous website created by the local website design company. The difference is simple, we design ecommerce websites that suit your exact requirements. We never use cheap alternatives and always involve the client in the design process.
When the website has gone live the next stage is online marketing aka search engine marketing aka seo aka search engine optimisation. It’s all well and good to build a great looking e-commerce website, but if you can’t get people to actually visit your shop then nobody will know what you are selling.
Shaun Gilbert, Director - Born Ready Design & Marketing